Does everything on your menu make sense, or is there stuff that just sort of hangs out there without being ordered? Is there something you feel confident is the best in town but you haven’t put it on the menu because it doesn’t seem to fit? If either is true, fix it.
Barbara Egel began her career with Primary Insights and qualitative research in 1997. This was interrupted by a 5-year sojourn in children's multimedia publishing where she dealt with the likes of Elmo and SpongeBob Squarepants. Since her return to qualitative, she has developed her skills with a variety of consumer constituencies including tweens, elderly, LGBTQ, and people with mental illness. She is a frequent presenter on all sorts of things in the qualitative realm. Contact her at barbara@primaryinsights.com.
